Client V&A
City London
An immersive activation
伦敦设计节装置

We breathe life into the values of forward thinking brands to deliver greater audience engagement.

FOIL is a 20-metre-long undulating ribbon of 50,000 independently articulating metallic elements that scatter light in a constant rippling motion, transforming and responding to the traditional gallery space. It was commissioned by Braun as one of the London Design Festival Installations for the Tapestry Gallery at the V&A.

Inspired by the precision engineering of the Braun shaver head, FOIL was used as a tool to activate the new Braun Series 9 Shaver launch with an accessible and immersive experience for the viewer

 

我们呼吁生活注入前瞻性思维的品牌价值观,以提高受众的参与度。
FOIL是一个20米长的装置带,由50,000个独立的金属片组成,这些金素片以恒定的波纹运动散射光线,改变和激活传统的画廊空间。 它被Braun委托为在V&A的挂毯画廊的伦敦设计节设计的装置之一。
灵感来自于Braun剃须刀头的精密结构,FOIL被用作激活新的Braun系列9剃须刀启动的工具,具有可访问和身临其境的感官体验

 

 

 

 

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